If you want to really know how a small business can use Instagram you have to ask someone that has been doing nothing but. Sounds like a no brainer, but there are a lot of people trying to become the Instagram gurus of our day, and very few of them are selling anything EXCEPT their programs. Which is not brick and mortar…which is not real.
I was a Madison Avenue Copywriter/Keyword Specialist for 21 years at some of the biggest ad agencies in the world. But in the past 15 months, my focus has been on Instagram, ONLY! Over that time, I have built a follower base of 600,000 and that number is now growing at a rate of 3,000 per day.
Here’s what I know. Let me spill here.
If you are a small business, you need to set up several Instagram accounts (yes, you are allowed several) and you need to name each account a keyword in your business. This will get that keyword to the promised land…GOOGLE PAGE 1.
You will then begin to follow people who are exactly who you want as Targeted Buy Instagram Followers Australia. You will do this each and every day using the Instagram functions that are all driven by KEYWORDS.
You will not be too aggressive with your followings daily as that will get your account suspended and will NEVER return (trust me). You will unfollow those that do not follow you back in order to keep your ratios on Instagram perfect.
Now comes the tricky part.
You will stream into those accounts GREAT CONTENT about your site multiple times per day. This content must be exceptional…and not just with the intention of selling. People do not like to be sold to, they want to buy…you start that process by allowing them to like you and your content.
Now for my most important recommendation…DO NOT ASSUME THAT SALES WILL SIMPLY HAPPEN. Your Posts must continue to send people to learn more about what makes you so special. Your blog, your web pages and everything you promote must show off consistently great content.
If you do not have those things in place, start an article marketing campaign (very inexpensive) and have your traffic visit those.
Trust me, if you really want to know how a small business can use Instagram you must UNDERSTAND that Instagram traffic loves new things…new content.
If they click on your links they get that new stuff.
Let your content bring them closer and closer to you.
The sales will follow.
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