One of the things many people miss with Instagram, Facebook and all other social media platforms (and often marketing in general) is the importance of building a relationship. Too often on a site like Instagram or Facebook the end goal becomes getting the biggest number of followers, when the true goal should actually be building the largest number of relationships.
You see a follower is just that, they will follow you, sometimes listen to you, sometimes believe you, sometimes interact with you, and sometimes buy from you. And of course the goal of marketing, is to get someone to buy from you. But followers only epicfollowers.co.uk do this sometimes.
Those who you’ve built relationships do it a lot more often. Because they trust you, because they know you and because you are more than just a name on a screen to them. You are a real live, breathing person. And because of that, they will do business more often with you.
Just look at some of the bigger names to see how true this is. There are people who have branded themselves, and built a relationship of trust with those around them that they can simply send a little email with a link and a “CLICK HERE” message, and you know what, people will buy it. Would they do the same from someone who they were simply following? Perhaps, but highly unlikely. They are buying YOU. Yourself and your brand are what they are buying.
How do you build a relationship then?
Join their lists if they have one. This way you get to know their styles, their marketing, pretty much as much as possible about them. Interact with them. If they send a email asking for help, or a couple questions etc, take the time to respond. You’d be amazed how simple this is, but how well it can help you build a relationship with them. Promote them. Even if you don’t get anything for it. Or if you’d rather get “something” from it, be an affiliate for them.
Give them ideas. Got an idea that is perfect for their market, or something that could be added to one of their products etc, let them know. Sometimes giving without having to get in return, is the best way to “get” something in return. Talk to them. They are real people after all (at least most of them LOL) Shoot them off an email, wish them a happy birthday on their birthday, anything to make yourself stand out from the rest of the bunch. So when it comes to Instagram and other social media platforms you need to take a look at HOW you are building your business on them. Are you building followers UK? Or are you building relationships?
Social media is just that, a social media. Instagram for business [http://epicfollowers.co.uk/] should be no different. To learn more about how to use Instagram for business check out