This is probably the most important part of the set-up process as it’s the first thing that people see and gravitate towards when they see you on Instagram. You may have heard the phrase ‘People buy people first’. In fact I mentioned it earlier – it’s the same in social networking. I’ve often heard people say that they’re not in sales so they don’t need a photo that sells them well. Nothing could be further from the truth.
Even if you’re only using Instagram to meet new people socially, your image is what people look at first to determine what sort of a person you are. This is a human instinct that dates back millions of years. We look at someone’s face to see if they’re friendly and to assess their emotions and feelings towards us. We do it hundreds of times a day and it’s as vital on Instagram as it is in the real world. Your photo must therefore be a snapshot of what you want people to see, which in most cases is a friendly, happy, bright person who looks like they could be open to being contacted. If you are using Instagram for business, this becomes a vital part of your interaction with potential Buy Followers UK .
There are a few little ‘rules’ that I personally think apply to your photo on Instagram or indeed, any social media site.
Actually upload a photo – This might seem painfully obvious, but the number of people who don’t put a photo on their profile is amazing to me. As one of my colleagues in social networking says: ‘You wouldn’t go networking with a paper bag on your head’, so why would you prevent people seeing you when that situation is transferred to the online world?
Looking Good – If you met someone at a networking event and they’d decided to turn up wearing a grubby t-shirt, three quarter length trousers, old trainers and had a week’s growth of stubble, you’d think ‘Wow, she’s really let herself go’. Seriously though, whether male or female, the way you look is important as people will judge you on it, whether you like it or not. If you look business-like, they’re more likely to do business with you. So, find a good picture of yourself that puts across the image that you want people to have of you. Simple really. Even if this just means wearing a shirt or blouse instead of a T-shirt, it will change people’s perception of you.
Logo No Go – A surprising number of business people who run small to medium businesses have a logo as their Instagram profile picture. Often, their thinking behind this choice is that they want to look like a big company to attract more respect and credibility from people. Quite simply, this is a mistake. Think about it: Unless you are a large multi-national company, they will be dealing with you personally when they do business with you. So start the relationship by showing them who you are and what a lovely friendly individual you are. Don’t hide behind a logo, no matter how pretty it is. Like I said, people buy people first.
Sunny Side Up – For many of the same reasons as having a friendly photo, don’t wear sunglasses. They act as a barrier between you and the outside world. We’re programmed to look at someone’s eyes first when we talk to them and to keep looking back at them as we chat. If I can’t see your eyes, I won’t feel a connection to you. The same applies to social media sites like Instagram.
All Change – Try not to change your photo too much. If you change your look (say, with a radically different hairstyle) then change your photo. But don’t keep putting up a new photo every week if you still look the same. Having a photo that people recognize means that they’re actually recognizing you personally, as well as what you stand for and what you tweet about. Changing it is disconcerting for people and gets in the way of you building a rapport with them.
Sensitive Information – It might sound odd, but make sure that your photo doesn’t contain sensitive information about you. For example, a colleague told me that he’d seen a girl’s profile picture (the daughter of a friend) which had been taken outside her house, clearly showing the house number. If you click a photo on someone’s profile, it will maximize it to nearly full screen size. If anything that shouldn’t be there actually is, it will be seen.
So, with that in mind, I’d like to invite you to find out more about marketing online and using social media to do it via my Internet Marketing Blog (].
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